May – June 2014

Working with Vizeum and St Luke’s to provide client with low cost dynamic content for the campaign with reduced lead times via a secure, user friendly platform

The campaign consisted of five 10 second commercials. RTAd designed a template system, enabling the client to vary key elements in each advert.

Key Challenges

Shorten lead time from client's weekly marketing meeting, to first commercials airing.

1

Multiple offerings covering: Weekly price, Multi-category, % or £ off, Free Delivery & Discounts.

2

Potentially infinite products, from an easily managed database. Each offering can have variable voice-over & T&Cs.

3

Results

• Secure and user friendly control website for all treatments, products, voice-overs and offers.
• Remote client and compliance approval.
• Video tracking data implemented within RTAd systems to superimpose graphics on-screen.
• Multiple export of each advert, including broadcast & social media.

“When applying Real Time to specific and tactical offers, we have seen increases above and beyond 400% across some major KPI’s and this has definitely helped us improve our bottom line performance.”

Karl Riley

Marketing Director, Bet Victor (2013)

Case Studies