Real Time Advertsing

Discover the unique benefits that RTAd can provide to your product, service or brand

Why RTAd?

RTAd brings an unprecedented level of flexibility and dynamism to television advertising that was previously impractical and cost prohibitive.

Television, radio and other campaigns can now be created with the potential to manage dynamic inventory and/or react to volatile marketing circumstances across all media in a way previously only available online. This can be achieved without sacrificing the creative impact or production quality inherent to each medium.

Campaign content can be changed and varied in real or near-real time

Enhance the relevance of a campaign to the consumer with client specific marketing needs

Maintain a clear differential from the competition

Advertising with dynamic flexibility

Television, radio and other campaigns can now be created with the potential to manage dynamic inventory and/or react to volatile marketing circumstances across all media in a way previously only available online.

How does it work?

Our system generates new adverts, tailored to specific marketing needs, with the click of a mouse. This all takes place within a secure online template. Variable content can be based on; price / offers / data / inventory etc. to match strategic and/or tactical campaigns. The software composites new ads utilising a pre-generated pool of creative assets that can be expanded over time and is made up of;

Multi-layered Video

2D/3D graphics

Text layers

Multiple Audio tracks

Data sources

Price Changes

Display sale discounts, special offers, competitor comparisons and more.

Inventory Changes

Dynamically change products within the commercial to reflect current inventory.

Product Ranges

Alter the theme of your commercial to showcase specific product ranges.

Environmental Factors

Ensure your commercial content reflects the environment in which it appears.

Case Studies