RTAd brings an unprecedented level of flexibility and dynamism to television advertising that was previously impractical and cost prohibitive.
Television, radio and other campaigns can now be created with the potential to manage dynamic inventory and/or react to volatile marketing circumstances across all media in a way previously only available online. This can be achieved without sacrificing the creative impact or production quality inherent to each medium.
Create dynamic content
Campaign content can be changed and varied in real or near-real time
Make it relevant
Enhance the relevance of a campaign to the consumer with client specific marketing needs
Stand out from the crowd
Maintain a clear differential from the competition
Advertising with dynamic flexibility
Television, radio and other campaigns can now be created with the potential to manage dynamic inventory and/or react to volatile marketing circumstances across all media in a way previously only available online.
How does it work?
Our system generates new adverts, tailored to specific marketing needs, with the click of a mouse. This all takes place within a secure online template. Variable content can be based on; price / offers / data / inventory etc. to match strategic and/or tactical campaigns. The software composites new ads utilising a pre-generated pool of creative assets that can be expanded over time and is made up of;
Multiple Audio tracks
Display sale discounts, special offers, competitor comparisons and more.
Dynamically change products within the commercial to reflect current inventory.
Alter the theme of your commercial to showcase specific product ranges.
Ensure your commercial content reflects the environment in which it appears.